{"title":"IT Cosmetics","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"IT Cosmetics\"}' data-sheets-userformat='{\"2\":12480,\"9\":0,\"10\":0,\"15\":\"Calibri\",\"16\":11}'\u003eIT Cosmetics\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"it-cosmetics-superhero-elastic-stretch-volumizing-and-lengthening-mascara-super-black","title":"It Cosmetics Super Hero Mascara","description":"\u003cp\u003eBiotin: Supports stronger, healthier-looking hair and skin.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCollagen: Helps to create the appearance of increased lash volume.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePeptides: Enhance the appearance of lash length, fullness, and volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA volumizing and lengthening mascara clinically tested to stretch the look of lashes for wider, longer, and eye opening results.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredient Callouts:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFree of sulfates SLS and SLES, parabens, and phthalates. 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Try it and see why one Confidence in a Cream is sold every minute in the U.S.!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSuperhero Volumizing \u0026amp; Lengthening Mascara in Super Black:\u003c\/b\u003e\u003cbr\u003eDeveloped with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin, and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. 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Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. 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